Virtual PATA Destination Marketing Forum 2021 Zipevent
Virtual PATA Destination Marketing Forum 2021

Speaker

Damian Cook Zipevent

Damian Cook

CEO & FOUNDER, ETOURISM FRONTIERS

Damian Cook is the founder and Managing Director of E-Tourism Frontiers- a major global initiative to develop online tourism in emerging markets. He has lived and travelled all over Africa- and it was his experience of working in tourism, the media and marketing that led him to see that Africa’s failure to access the online sector presented a major threat to the sustainable future of tourism. After working as a consultant in both the public and private sector developing destination websites and online marketing campaigns he formed E-Tourism Africa, which worked across the continent, training and facilitating business for the sector.

E-Tourism Africa has successfully trained hundreds of tourism professionals and has brought leading International experts and major travel firms and intermediaries to Africa to do business. E-Tourism Frontiers now takes the same approach in all emerging markets.

He has made presentations to numerous international forums, including the World Information Summit in Tunis, the UN Experts Panel on E-Tourism, ITB in Berlin and the IFITT ENTER conference, as well as Presidential African inward investment presentations in China, Japan and Thailand.

Presentation: Digital Marketing Master Class

26 November 2021 | 14:30 - 15:00 | Conference Room

The COVID-19 pandemic has upended the lives and livelihoods of everyone throughout the Asia Pacific region, with most destinations experiencing some form of lockdown. This has led to a drastic shift in consumers behaviour and the rise of the digital space. During the past year alone for instance, online purchases have increased substantially. In addition, customers’ loyalty patterns have changed as consumer interaction with brands has become a multipronged journey. With that in mind, digital marketing has become critical in building brand recognition and increasing traffic to business websites. This session will examine the best approaches to digital marketing and what is needed to create a successful digital marketing campaign as the industry looks towards recovery.