ERINA LOO Zipevent



Erina Loo is a thoughtful traveller , a tireless spirited facilitator of learning and a mindful entrepreneur. Her journey begun since her early age of twelve as influenced by the family and later on inspired her to pick up a career as a tourist guide in 1994. Erina have gone through several transformations. In 2002, she became a National Trainer for Tourist guide in Malaysia, became the founder of Malaysian Women Tourist guide Association in 2006 and still currently serving as its chairperson. In 2010, she founded Be Tourist Malaysia, a licensed inbound tour operator dedicated to promote Heritage tourism. This is part of her mission to make the community aware on the important role of the intangible and tangible heritage, to respect and protect the values of multi-culture which are the true assets of the nation. As a tourism product developer, she initiated the Malaysia heritage products series called “Eat , Pray, Walk and Love” which have successfully got the attention of 167 nationalities to experience the heritage walk since it was launched. In 2015, supporting the vision of our ASEAN leaders, she embarked on a Purposeful Sensory Journey in Southeast Asia with actively advocating for SEATGA ( Southeast Asia Tourist guide Association) as support to the Asean Integration. Through various collaborations, she was able to produce the Old town religion cross boarder trail for ASEAN cultural and heritage tourism travel pattern guidelines which was published by Indonesia. In 2017 she became the Asean Tourism master trainer under the Tour Operation division. Her new role empowers her to initiate capacity building activities which empowers the local community and encourages entrepreneurs to get involve in heritage tourism throughout Southeast Asia. Today, Be Tourist have extended to Indonesia Heritage , Laos Heritage and Singapore Heritage through cross-border partnerships. She strongly believes in the spiritual connection as one of the best learning experience in practicing responsible and sustainable tourism. Supporting the UNWTO call for quality tourism #TravelEnjoyRespect, Erina is utilising her skilful leadership in heritage tourism to influence tourists to be mindful and responsible co- creators for a peaceful and sustainable community.


28 June 2018 | 12:00 - 17:00 | ETHIC VILLAGES IN NAKHON PHANOM

The Mekong Tourism Village Experience is living the theme of “Transforming Travel – Transforming Lives” by being the first conference to stage actual conference session in ethnic community-based villages, and engaging both delegates and villagers together for a uniquely immersive and transformative experience. The pioneering concept allows for people from different walks of life to connect and learn from each other. Eight thematic sessions in eight ethnic villages, including a warm village welcome, a traditional lunch, engaging sessions, and interactive village activities from weaving to farming, will make this a true highlight of MTF 2018. The thematic sessions and the respective facilitators include: 1. Organic Tourism (Mr. Arrut Navaraj – CEO, Sampran Riverside Resort) 2. Adventure Tourism (Mr. Matt Gibson – CEO, UpThink) 3. Festivals Tourism (Dr. Jutamas Wisansing – CEO, Perfect Link) 4. Heritage Tourism (Mr. Luc Citrinot – Editor, ASEAN.travel) 5. Religious Tourism (Ms. Siew Meng Erina Loo – SG, SEA Tour Guide Association) 6. Wellness Tourism (Mr. Nick Day – Marketing Manager, GoCo Hospitality) 7. Food Tourism (Mr. Vincent Vichit-Vadakan – Journalist, Le Flux Asia) 8. Eco Tourism (Mr. Peter Richards – Consultant, UN ITC) Interested delegates will require to register for the session, which includes a limited edition traditional village shirt from the respective village, that is required to be worn for the sessions. Each village is unique, and no experience will be the same. For more information about the MTF 2018 Village Experience sessions, please visit: http://mekongtourismforum.org/index.php/sessions/