Blind Spots/Ignored Opportunities In The Wider World (Marketing) Zipevent

Blind Spots/Ignored Opportunities In The Wider World (Marketing)

3 Apr 2018
19:00 - 22:00 (UTC+7)
Launchpad

Event Information


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OUTLINE
The world’s largest economies are China, the US, Japan, Germany and so on - or are they?

The EU, added together as a grouped economy, is #2 in the world.

Making products for Germany? Do you focus only on them or other cold countries where people eat food out of metal tubes too?

People’s behavioral similarities are shared across national and linguistic boundaries, clearly. Group Thailand, Malaysia, Cambodia, Singapore and The Philippines to make the third largest grouped economy in the world (sorry Japan) and forget how each is different, think how they’re alike.

How many businesses out of the Valley or Europe have problems here because of arrogance? They’re in a foreign language, they don’t offer localized invoice formats, they focus on their notions of scalability, friction, granularity - the list goes on and on.

Why is Uber on the rocks? Why did Pizza Hut hit the wall? Why did WhatsApp lose a near-monopoly? Why do people use “inferior” local apps? Are they really inferior if they’re dominating? Hmm.

Let’s talk about the wider world, how this arrogance creates huge amounts of opportunity and what to do about it.

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AGENDA
7:00 pm - Networking
7:20 pm - Talk Starts
8:00 pm - Q&A
8:15 pm - Final Words & Networking

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WHO'S KEVIN
Kevin McGaffey grew up in the rice fields rural Texas and lives in the rice fields of urban Thailand (sort of).

Along the way, he’s made mistakes, learned things, lost money, made money, studied Advertising, PR & Marketing, learned to code, done devops poorly, and, somewhere in there, started a related career in the 1997 dotcom boom.

Currently, he’s part of the only online medical tourism startup that’s cracked the code on bridging multiple cultural-language markets worldwide to Thailand, where he’s learned (sometimes) to shut up, listen and wear pants.

https://www.facebook.com/renuval

https://medium.com/@kevin.renuval



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WHERE?
Launchpad Co-working Space (Sethiwan Tower)
139 Pan Road, Sethiwan Tower,
Silom, Bangrak, Bangkok 10500, Thailand

https://goo.gl/maps/agSnbCLpfEJ2

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LOOKING FOR THE NEXT SPEAKERS
PS: We are always looking for new speakers.
If you are interested, please send us an email at jeremie@morphos.is

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JOIN US ON FACEBOOK
Join our Facebook Group: https://www.facebook.com/groups/bkkweb/

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Your Event Organizers,

http://morphos.is
http://firecreekweb.com


Location Details


Launchpad

LOCATION

139 Pan Road, Silom, Bangrak Bangkok, 10500 Thailand

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