Gerrit Kruger has over 15 years of experience in marketing and customer relationship management in the services and hospitality industry. After gaining his bachelor in international management, marketing and tourism at the International University in Germany and studying at Nanyang Technological University, Singapore, he started his career at the Singapore Tourism Board after which he gained experience through various marketing and business development roles in the hospitality industry before starting his company C&O to consult companies in Germany and Asia on Marketing and loyalty programmes. Since then, C&O has created the digital presence of various providers in the hospitality, services and online retail sector. He was head of Branding and Loyalty Marketing for Dusit Hotels & Resorts where he re-launched all loyalty programmes and directed the photographic and brand standards before joining Chameleon Strategies as Managing Director.