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From fashion to luxury, the journey of Italian brands has started several decades ago, for becoming an internationally recognized phenomenon, bringing with itself a set of values that are associated not just with the “Made in Italy”, but the brands, too. The workshop will introduce participant to brand positioning strategy, key success factor, and how the current scenario is the result of a well-planned series of managerial activities supporting the creative processes. Finally, the lecture will introduce some of the most compelling contemporary challenges that Italian and international brands are facing: what’s the role of the “see now buy now” revolution? Is it a real revolution or a marketing strategy? How Millennials are changing relations with brands? What’s the meaning of “digital fashion”?
The lecture is addressed to undergraduate and graduate students, as well as to junior managers and designers, who are willing to discover more about the fashion and luxury industries, as well as about the Italian way to fashion. The workshop will be hold in English.
About speaker
Dr. Nicola Guerini
Venue: Workshop Room, TCDC COMMONS, IDEO Q Chula-Samyan
Attendee: 30-50
Free of charge
For more information please contact TCDC Bangkok
10.30 - 21.00 (Closed on Mondays) Tel.02-1057441 Ext. 239 or 02-1057400 Ext. 213/214
3rd Floor, IDEO Q Chula-Samyan, 660 Rama 4 Road, Mahapruktharam, Bang rak, Bangkok, 10500 Thailand
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Creative Economy Agency (CEA) | TCDC (Thailand Creative & Design Center)
Thailand Creative & Design Center (TCDC) was established in 2004 to connect and promote interaction among creativity, skill, cultural asset and business conducive to creating quality products and services that meet the global market demand.
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