Registration

Opening speech

• Challenges & opportunities in the new ASEAN franchise landscape • Best practices of the best brands with the best returns on investment • Leveraging on new trends (Digital marketing, E-commerce etc) to formulate your unique Selling point (USP)

• What are some of the key issues faced in franchise development? • How can we modernize the management & marketing of franchise brands to achieve higher profitability? • What are some of the hurdles faced by franchise brands when expanding abroad and how to overcome them? • What are some of the key drivers of a successful franchise brand?

• Presentations by 6 International Franchise brands with proven track records of high sustained growth • Learn about the invaluable experience from these renowned franchise brands about their journey in market expansion worldwide • Seek the opportunity to join these renowned franchise brands as franchisees to fast-track your entry into the global market • Network with these recognised leaders of the international franchise industry Speakers From: 1) Rocky Mountain Chocolate Factory, America’s #1 Retail Chocolate Franchise 2) Cherry Berry, a leading USA Self-Serve Yogurt Franchise 3) New Horizons, #1 IT and Computer Learning Centres with over 300 locations and in over 60 countries 4) Shakespeare and Co., a leading Dubai-based Cafe’ Restaurant 5) Manhattan FISH MARKET, an American-Style Seafood franchise with over 50 units in Asia and the Middle East 6) Mulberry, a leading Singaporean Pre-School Learning Centre

Closing Speech by Mr Sethaphong Phadungpisuth– Managing Director of Gnosis Co., Ltd. and Franchise Standard Assessor of Department of Business Development, Ministry of Commerce