Speaker


Mr. Joey Reyes Garcia Zipevent

Mr. Joey Reyes Garcia

GENERAL MANAGER, INTERNATIONAL FRANCHISE, THE MINOR FOOD GROUP PCL

THE ACCELERATE FRANCHISE ROUNDTABLE DISCUSSION


10 March 2015 | 13:20 - 14:20 | Jupiter Room 4

• What are some of the key issues faced in franchise development? • How can we modernize the management & marketing of franchise brands to achieve higher profitability? • What are some of the hurdles faced by franchise brands when expanding abroad and how to overcome them? • What are some of the key drivers of a successful franchise brand?