With almost 20 years of PR and marketing experience in the international luxury travel industry, Lynda has successfully developed and executed holistic communication strategies and tactical initiatives for global leading luxury hotels brands. Before setting up her agency in 2013 she worked in-house in marketing and PR for Aman Resorts and COMO Hotels & Resorts and through her agency has worked with award-winning names such as Mr & Mrs Smith Hotels,  Swire Hotels,  Capella Hotels & Resorts and Singita.  Inspired by innovation and driven by differentiation, Lynda and her team bring thoughtful brands to the forefront of the global conversation by developing holistic communications strategies with commercial impact.