Designing Your Business for Value Maximization

Training topics:

DAY1 : The Business Reinvention

• Market analysis - Conduct market analysis for current and new untapped areas through FIVE FORCES MODEL
• Create measurable business objective
• Create attainable and scalable business objective through SMART GOAL technique
• Customer segmentation – who is your target customer and how to segment them?
• Value proposition – what value that you will offer to your target customer
• Customer channel – how your value offering will be delivered to your customer
• Customer relations – how to keep customer come back

DAY2: Create And Deliver The Value Proposition

• Key resources – what kind of key resources will be used for developing your value offering
• Key partners – who will be your key strategic partners to help you create value
• Key activities – what are key processes to create value
• Revenue stream  - what are sources of revenue from this business
• Cost structure – what are major cost drivers for this project
• Business valuation – how to calculate your business value (DCF approach)

Speaker: Mr. Sayan Wairangkoon

Relevant Business Experience:

• Advising eight business leaders (MDs, CEOs) on business planning & monitoring. (Implementation of Corporate Performance Management System)
• Expert in retail shop prototype development. franchise system design and implementation, brand valuation.
• Twenty five years of experience in corporate finance with more than fifteen years in top management post.
• Developed growth/business rehabilitation plans and performance measurement systems for clients. This is to ensure that business performance will be tied up with staff performance measurement and rewarding system.
• Implemented several business improvement programs with existing clients. More than twenty projects within three years. 
• Implemented Cash Flow Monitoring System to monitor real performance of clients as a part of Value Based Management adaptation.
• Led business due diligence and valuation teams in several M&A deals.
• Managed over 75 staff in support functions (Accounting Finance, IT, HR, and Admin.) 
• Participated in business restructuring and liquation processes since initial phase in Thailand (Economic crisis in 1997). PwC assisted government agencies to set up a new organization i.e. Law Execution Department

Relevant Career Experience:

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