DIGITAL 16: Digital Marketing Conference

Thursday 26 January 2017
9am-5pm (Conference) - 5pm-9pm (Networking Night)
Venue: Renaissance Ratchaprasong Hotel Bangkok

http://www.bangkok-entrepreneurs.com/digital16/
by Bangkok Entrepreneurs

Learn how your company can digitally evolve!

Join us for a full day keynotes from the experts of the industry.

Find out the changing trends, digital innovations and future of digital marketing from industry experts! Come and listen to experts speakers from the digital world and from renowned brands.

- 2 Rooms and 20 Speakers:
See Agenda below.

- Exhibition Showcase:
DIGITAL 16 Exhibition. Discover the latest innovations and services at DIGITAL 16.

AGENDA*:

All talks will be in English.

CONFERENCE ROOMS A&B - MORNING SESSION
09:00 09:10 Opening Remarks by Bart Medici, Founder and MD at Bangkok Entrepreneurs
09:10 09:30 The State of Digital Marketing in Thailand by Supachai Parchariyanon, MCFIVA
09:30 10:00 FACEBOOK OPENING TALK: "Winning in a Mobile-First World" by John Wagner, Head of Thailand at FACEBOOK
10:30 11:00 'Navigate Digital Culture' by Joey Chow, Innovative Thinker Senior Director at DENTSU Thailand
11:00 11:30 ‘The Future of brands is Brandcommerce’ by Adisak Amornchat, Managing Director at ISOBAR Thailand
11:30 11:50 COFFEE BREAK
11:50 12:10 ‘Digital PR, a new definition of Engagement’ by Stuart Kelly, Managing Director at WEBER SHANDWICK Thailand
12:10 12:25 'Digital Strategy: Case Study' by Thanin Prongthura, COO at GOBIKE
12:10 12:40 ‘Building Loyalty in the age of Instant Gratification’ by Victor Topoyossakul, BSS HOLDINGS - RABBIT REWARDS
12:40 13:00 Ferdinand Gutierrez - CEO at HAVAS MEDIA GROUP
13:00 14:00 LUNCH BREAK

CONFERENCE ROOM A - AFTERNOON BREAKOUT SESSIONS
14:00 14:30 'Data-Driven Programmatic Display Advertising from Awareness to Conversion' by Oliver Wilke, SYNDACAST
14:30 15:00 'Google My Business and other SEO techniques' by Mark McDowell, PRIMAL
15:00 15:30 ‘SEM Best Practices’ by Asawin Miller, Head of Performance Marketing, Priceza.com
15:30 15:50 COFFEE BREAK
15:50 16:20 'Digital video advertising trends: how marketers can shift from TV video ads to digital video ads' by Kosuke Sogo, ADASIA
16:20 16:50 'Future outlook of Digital Communication from 2017 onwards' by Saroj Laohasiri, Executive Strategic Creative Director at RABBIT'S TALE

CONFERENCE ROOM B - AFTERNOON BREAKOUT SESSIONS
14:15 14:45 'Omni Channel Digital Strategy for brands' by Ann Suwanjindar, Global Director Digital Marketing at DKSH
14:45 15:15 'The impact of Internet Speed on Digital Strategies' by Richard Clement and Jason Miller, AKAMAI
15:15 15:30 COFFEE BREAK
15:30 16:00 'Marketing in the Cognitive Era' by Wirayut Jantrapornsin, Client Solutions Professional, IBM ASEAN
16:00-16:40 'How brand content falls short in SEA: create a winning content strategy that won't kill your budget' by Michael Lisboa and Kitty Chopaka, KIZMO

CONFERENCE ROOMS A&B - CLOSING
16:50 17:00 Closing Remarks by Bart Medici, Founder and MD at Bangkok Entrepreneurs

*Please note: We reserve the right to replace the speakers or modify the schedule of this event at any time depending on the speakers’ availability at the time of the event.

Download the official agenda here: https://www.dropbox.com/s/49f5btizix75zfa/Digital%2016%20Agenda%20V3.0.xlsx?dl=0

CONFIRMED SPEAKERS:

- John Wagner, Head of Thailand at FACEBOOK,
- Ann Suwanjindar, Global Director Digital Marketing at DKSH,
- Supachai (Kid) Parchariyanon, CEO and Founder at MCFIVA,
- Stuart Kelly, Managing Director at WEBER SHANDWICK (McCann),
- Adisak Amornchat, Managing Director at ISOBAR Thailand,
- Joey Chow, Innovative Thinker Senior Director at DENTSU Thailand,
- Asawin Miller, Head of Performance Marketing, PRICEZA.COM,
- Saroj Laohasiri, Partner - Executive Strategic Creative Director, RABBIT'S TALE,
- Mark McDowell, General Manager at PRIMAL,
- Kosuke Sogo, Co-Founder and CEO at ADASIA,
- Richard Clement, Country Manager Thailand at AKAMAI,
- Ferdinand Gutierrez, Thailand CEO at HAVAS,
- Oliver Wilke, Head of Sales and Business Development at SYNDACAST,
- Michael Lisboa, Co-Founder at KIZMO,
- Thanin Prongthura, COO at GOBIKE,
- Jason Miller, Chief Strategist of Commerce at AKAMAI,
- Wirayut Jantrapornsin, Client Solutions Professional, IBM,
- Kitty Chopaka, Co-Founder at KIZMO,
- Victor Topoyossakul, Strategic Development Director, RABBIT REWARDS (BSS Holdings Co., Ltd).

ATTENDEES:

400+ Business Professionals: C-Level Executives from Top Mobile Companies, Entrepreneurs & SMEs, Digital Advertising and Marketing Experts, Mobile App Developers, Media Agencies, Mobile Startups, Digital Marketing Analytics, IT & Telecom Corporate (Bank, Insurance, Retail, Consumer Products, etc.), Finance (Investors, VCs, Business Angels, etc.), Media Agencies.

All talks will be in English.

Want to be a Sponsor or an Exhibitor?
Please contact us (see the About Us section)

Hurry up! Limited Seats!
Half Day: 975.61 THB - Full Day: 1,590 THB or 2,090 THB (Includes Lunch and 2 Coffee Breaks)

Don't wait! Tickets AT THE DOOR will be sold at 3,000 Baht and only if the event is not sold out yet.
Buy your Tickets on Eventbrite: https://digital16.eventbrite.com/

For Payments by Cash or Bank Transfer and for Company Tickets, please contact us (see the About Us section).

Event official pages:
http://www.bangkok-entrepreneurs.com/digital16/
https://digital16.eventbrite.com/
https://www.eventpop.me/e/1113-digital16

Event Contact