Charoensook Corporate Group Co., Ltd. (CCG) Launches “Poems Dimension,” a Small Theatre Stage Initiative to Empower Emerging Artists

“Theatre Every Month at POEMS DIMENSION”
A Platform of Opportunity for the Next Generation of Thai Theatre Makers

Charoensook Corporate Group Co., Ltd. (CCG) has officially launched “Poems Dimension,” a small theatre initiative founded by Mr. Jessada Danparn, Group Chief Executive Officer of Charoensook Corporate Group Co., Ltd. (CCG).

The program is developed under the strategic framework of a “Commercial Arts Incubator” with the mission to strengthen and elevate emerging Thai theatre artists through structured, strategic support covering seed investment, a professional development and production framework, and an end-to-end management approach that balances artistic integrity with commercial viability.

Poems Dimension is dedicated to providing real-stage opportunities for new directors, playwrights, and actors to experiment, refine, and present original work within a support system designed for sustainable growth in contemporary performing arts. In 2025-2026, the program received over 90 submissions from artists and teams nationwide.

Note: “Commercial Arts Incubator” is a strategic platform established to cultivate emerging Thai theatre artists and creative entrepreneurs by providing both funding support and market access, transforming artistic ideas into productions that can generate revenue and scale commercially.

BAO and FRIENDS - A New Musical

Synopsis

In their final year at a music high school, Bao, a gifted but burnt-out jazz guitarist, is drowning under intense pressure, while his perfectionist best friend, June, struggles with the painful feeling of being an "ordinary person who is never chosen."

To make their youth unforgettable, they team up with their closest friends to form the band "Bao & Friends" for one last concert. But as stress peaks, poor management and hidden past wounds ignite a major conflict threatening to destroy both their dreams and their friendship.

Will their music fall apart, or can they find the rhythm to save their brotherhood before time runs out?

Cast & Creative Team

• Cast: 
• Pannathad Ongphimai
• Pachara Rouyruen
• Ilawin Thongcharoen
• Thanathorn Sornchalerm

• Writer: Naphat Phaiboonnukulkij and Montharat Wanatanasuwa
• Composer: Naphat Phaiboonnukulkij, Montharat Wanatanasuwa, and Shanya Myra Chompooming
• Director: Kanhataichanok Khoponklang and Yada Rangsethienchai

Performance Details

• Show Dates: 21 - 30 AUG 2026 (10 shows) 
• Duration: 90 minutes per round (No intermission)
• Capacity: Limited to 30 seats per round (Free Seating)

Week 1

+ Fri, Aug 21: 19:30

+ Sat, Aug 22: (1st Show) 14:00 / (2nd Show) 19:30 (Includes Post-Show Discussion)

+ Sun, Aug 23: (1st Show) 14:00 / (2nd Show) 19:30

Week 2

+ Fri, Aug 28: 19:30

+ Sat, Aug 29: (1st Show) 14:00 / (2nd Show) 19:30

+ Sun, Aug 30: (1st Show) 14:00 / (2nd Show) 19:30 (Includes POD Ceremony)

Special Events

+ Saturday, Aug 22 (19:30 Show): A 60-minute Post-Show Discussion with the director and the cast(TH).

+ Sunday, Aug 30 (19:30 Show): A 20-minute POD Ceremony (The traditional passing of the cloak to the next production's director(TH)).

Venue & Transportation

• Venue: POEMS DIMENSION (Town in Town, Bangkok)
• Location: https://maps.app.goo.gl/K6VEF5mrAqgHurm18
• Parking: 12–15 parking spaces are available in front of the theater.
• By MRT: Yellow Line Lat Phrao 83 Station (YL05), Exit 4.

Event Contact