The COVID-19 pandemic has highlighted the importance of health and safety. This has led to a shift in travel behaviour with a greater focus on wellness and well-being both physically and mentally. This is evident in the overlap of wellness and luxury tourism with growing demand for boutique travel experiences offered by high-end hospitality brands. With new opportunities for wellness tourism to grow, expand and innovate, the keynote speaker will present the latest trends and insights into the wellness industry, its relation to luxury travel  and the opportunities for this niche sector.