Chair: Prof Carlos Costa, University of Aveiro Portugal  Pattamapirat Buntanaseth , Assumption University, Thailand Sustainable and Community-Based Tourism: A Case Study in Baan Pong Huai Lan, Chiangmai Province  Montakan Chubchuwong , Dhurakij Pundit University, Thailand) Do Tourists Expect Travel Organizations To Be Socially Responsible? - A Grounded Theory Approach  Varaporn Kukiettikulchai , Assumption University, Thailand Seasonality In Tourism in Thailand  Maneerat Aroonrungsap, Assumption University, Thailand Creative Tourism in Thailand: A Case Study of Experiential Tourism at Baan Nam Chiew Community In Trat Province