Chair: Sasipatr Pitiroj  Apichart Tilokskulchai and Somruthai Soontayatron, Chulalongkorn University, Thailand Social Media and Mobile Service on Travel Experiential Values in Aging Tourists: A Conceptual Review and Perspective.  Meeporn Oeawpanich and Ruangyot Sanposh, Assumption University, Thailand Social Media Impacts in Tourism in Thailand  Susaraporn Tangtenglam et al., Maejo University, Thailand) Factors affecting exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand  Haci Arif TUNÇEZ , Selçuk University, Turkey Use Of Financial Analysis Techniques As A Strategic Management Tool In Tourism Enterprises