E-COMMERCE: THE PATH TO PURCHASE
e-Commerce Workshop

There is no question that E-Commerce is the way (or at least one of the ways) to go, even for traditional businesses. But how do we do it? The key is to understand the behavior of your potential and actual customers.

This workshop will focus on the Path-to-Purchase journey (Awareness, Consideration, Conversion, Evaluation), the customer attitudes and motivations, and how to overcome the hurdles of selling online.

This 3-hour workshop will cover the following topics:

- e-Commerce numbers
- Online purchase behavior
- Online shopping trends
- Product Category trends
- Device Trends
- The path to purchase journey
- Awareness: triggers and influencers
- Consideration: product and company research
- Conversion: deciding where and when to buy
- Evaluation: experience and feedback
- Understanding consumer attitudes and motivations
- What’s driving the shift to online?
- Overcoming the hurdles to selling online
- Winning the online consumer
- Payment options
- Building consumer trust
- Are experience and trust enough to earn consumer loyalty?


Who is this workshop for?

e-Commerce professionals or beginners willing to better understand online consumer trends and behavior and how to integrate them in a successful sales and marketing strategy.


Level: Beginner to Intermediate.


Price:

- 2,990 baht per person.
Limited seating (12 to 15 people). Please buy your ticket in advance (For payment by cash or bank transfer please contact us).
https://pathtopurchase.eventbrite.com
Payment at the door will only be possible if the event is not sold out.

- 30% Discount for groups of 5+ people: 2,093 baht per person. Must be paid in advance. Not available at the door.
https://pathtopurchase.eventbrite.com


About the speaker:

Bart is a Digital Marketing consultant with more than 10 years of experience in Entrepreneurship, Digital Marketing and Social Media. He has been running a Digital Advertising agency for 9 years in Paris and Bangkok, before launching Bangkok Entrepreneurs, a networking event, workshop and conference brand that became well-known in the local and regional Tech industry, exclusively through Digital Marketing.

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