Mobile Games: How GAMELOFT's Business Model is shifting from Freemium to Free+Advertising.
In 1999, Michel GUILLEMOT and his four brothers (all Ubisoft founders) founded GAMELOFT with the goal of producing quality games that consumers could easily download on their mobile phone.
By 2003, over 100 mobile phones were compatible with GAMELOFT titles and the company was profitable.
Today GAMELOFT releases around 15 games every year, thanks to its 5,000 developers in 21 gaming studios around the world.
2 Million new GAMELOFT games are downloaded every day.
But like most video game studios, in the recent years GAMELOFT have changed their business Model from Premium (paid for) games to Freemium (free games with paid option) to adding Mobile Advertising as a core component of their monetization strategy. They have now become a media, selling directly their advertising space and relying on advertisers to drive recurring revenue.
Why these changes? What does this mean for the Gaming industry? And is this a viable Business Model?
To find out, join us for this new chapter of Bangkok Entrepreneurs, and meet Patrick Lozare, Mobile Advertising Manager at GAMELOFT and Florent Vallauri, Sales Director India, Thailand and Pakistan at GAMELOFT, on Tuesday 20 October 2015 at 7pm at the Fourpoints by Sheraton hotel, for a presentation of the Game Industry new challenges and GAMELOFT's specific strategy.
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Q&A AND NETWORKING
The presentation will be followed by a Q&A session and some Networking time to give all attendees the opportunity to ask questions, meet the speakers and further explore the topic.
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VENUE
Fourpoints by Sheraton Hotel (Ground Floor)
Sukhumvit soi 15
BTS Asok - MRT Sukhumvit
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ENTRANCE FEE AND DRESS CODE
300 baht at the door for Walk-in and Facebook Guest.
BE SMART AND PAY LESS! (3 Options):
- 200 baht for Meetup RSVP here: http://www.meetup.com/Bangkok-Entrepreneurs/events/225531504/
RSVP will be closed 6 hours before the starting time of the event. After that, walk-in will be the only option.
- Free Event for Premium Members: http://www.meetup.com/Bangkok-Entrepreneurs/pages/Premium_Member/
- Pay by Paypal: 150 baht or US $ 4.60 before October 14th and jump the registration queue! Send your Paypal payment to admin at bangkok - entrepreneurs dot com and don't forget to mention your Meetup Username (if any) in the Paypal comments.
Dress Code: "Startup Casual": Jeans and T-shirts are fine but please no shorts and no flip-flops.
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