Workshop Description:
User experience (UX) design has become a hot field not just in Thailand - but around the world. This is thanks to its deliverables-based nature.
This intense and hands-on workshop will focus on lean UX - which is a must-know topic for startups. The workshop is a full-day and will begin by covering basic UX topics like wireframes, mockups and prototypes. We will also cover various types of user research and UX tools that are affordable (if not free!) for startups.
Topics:
-UX, Agile UX, and Lean UX
-Lean UX process for startups
-Basic web analytics for forming UX hypotheses
-Doing A/B/n or MVT tests to validate products
-UX Tools hands-on
-Wireframes & prototypes
Trainer: Pithan Rojanawong - VP, Head of UX and Analytics at Krungthai-AXA Life
Pithan is a digital media expert with 9+ years combined experience in digital marketing, branding, designing & coding. He has worked in a variety of different industries, including retail, tourism, FMCG, banking, and finance.
He has a passion for user experience (UX) design as well as achieving business objectives by implementing efficient uses of content marketing, search marketing and digital analytics.
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