5 FEB, 7 - 9 PM
Venue: Data Driven Marketing
AGENDA
7.30 - 8.30 pm : Workshop session
8.30 - 9.00 pm : Networking Event
DESCRIPTION:
This workshop will look at defining the role of using data to drive your next marketing campaign. Whilst a simple concept to understand, it is certainly not an easy one to master. This workshop will cover the following topics:
- Defining 'Data Driven Marketing'
- Look at how to adapt this concept to apply to many industries.
- Review methods of obtaining big data.
- Methods to break down the big data into meaningful small data.
- Explain how we can begin interpreting this small data and draw potential projections from it.
We'll review methods which you can use to collect the data in the first place from various case studies, then move onto how to break-down collected data into small, digestible bite-size chunks. Using these chunks we will be able to analyse discrepancies and trends; big and small within our currently existing marketing strategy and be able to critique and suggest improvements for moving forward.
If you are after personal promotion, part of a start-up company or even a large corporation, you will still benefit from what this workshop has to offer! So long as promotion is your goal, marketing is an essential component that can't be ignored and within that; using data is absolutely key to a successful marketing strategy.
Who should attend?
- Digital marketers
- Entrepreneurs / Business owners
- CMO
For more details about BSD, please email us at bangkok@bsdacademy.com or contact us via 060-002-4109
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