Principle, lifestyle of well-being , was found in 1998 with the goal of providing personal skincare and haircare with high performance, botanically based products that would be better, and safer for users as well as for the planet

Principle manufactures plant-based hair care, skin care, and lifestyle products. Headquartered in Bangkok, Thailand, Principle is available throughout well-known supermarkets in the country, specialty stores, as well as lifestyle stores.