What every franchisor and their prospective franchise partners need to know when expanding to ASEAN: Learning from the mistakes and successes of. A well-planned step by step approach to franchising in a foreign market is crucial. Experienced ASEAN professionals will discuss practices that work as well as those that don’t work in expanding to ASEAN. Key topics will include strategies for the protection of intellectual property, evaluating whether the potential franchise partner is suitable, understanding the various ASEAN member nations’ franchise laws etc